Indian Acres of Thornburg
Proposed Website Design

Design Process: Quick Overview

Background
Indian Acres Club of Thornburg (IACT) is a campground and recreation community in Northern Virginia.

Challenge
Redesign club website to attract new members in conjunction with commemoration of 50th anniversary.

Approach
Interview club leadership and members to understand operations and what makes the club special to them.

My Roles
User research • User interviews • Information architecture • Basic layout • Wireframes • Preliminary prototyping

1. Research

Understanding the Club
Studied IACT’s existing website, social media, as well as websites of “rival” camps/clubs.

Questionnaire
Developed a questionnaire for club members to get personal feelings and inside information.

Site Tour
Visited the site to get a feel for the experience and collected print documents.

Member Interviews
Conducted in-person interviews with club leadership and members.

Information Analysis
Established stakeholders, developed user persona, and discovered pain points.

2. Design

Strategy
Include existing information on website while incorporating information from interviews and print documents.

Wireframes (Lo-Fi v1)

Wireframes (Lo-Fi v2)

Wireframes (Lo-Fi v3)

3. Reflect

*** To see the results of this project, contact me for the password to access the comprehensive design process. ***